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The Viral Skincare Routine

Hi, I'm Dawson.

You may have seen my skits online.

What you probably haven't seen: the hours of direct sun that go into filming them. My skin took the hit before my routine ever caught up — now it doesn't. Here's exactly what I use, every single day.

Shop My Routine

The same lineup I actually use, every day.

Dawson using Frasé Skin
★ Dawson's Pick
Made for male skin

Straight from Dawson's phone

The routine, behind the scenes.

Dawson using Frasé Skin
Dawson using Frasé Skin
Dawson's routine
Dawson using Frasé Skin
Dawson using Frasé Skin

Not just my opinion

I'm not saying this for the algorithm.

Most guys skip skincare because it feels unnecessary — the research says otherwise. Male skin is structurally different from female skin, and those differences are exactly why I stopped ignoring mine.

25%

Thicker skin, more collagen

Testosterone gives men's skin roughly 20–25% more thickness and a higher baseline collagen density than women's skin — more structure to protect, not a free pass to skip protection.

2×

Oil production is roughly double

Male sebaceous glands produce close to twice the sebum of female skin, which means larger pores, more persistent breakouts, and faster buildup of dirt, sweat, and grime.

1 in 5

Men who wear daily facial SPF

Fewer than one in five men report regularly wearing sunscreen on their face — and I spend more hours in direct sun filming than almost anyone I know.

69%

Higher melanoma death rate

Men are significantly more likely to die from melanoma than women at the same stage of diagnosis — a gap researchers link to lower sunscreen use, not biology alone.

50%

Risk reduction from daily SPF

Regular daily use of SPF 15+ sunscreen has been shown to cut melanoma risk roughly in half — one of the highest-leverage habits in preventive skincare, full stop.

1×

Filming compounds the problem

Hours under studio lights and direct sun, plus regular shaving for content, stack up fast on skin barrier health — one more reason I don't skip a step anymore.

The takeaway: my skin wasn't low-maintenance, it was just under-protected for years. This is the exact lineup I use to fix that.

Shop My Routine

Dawson's routine, in full

Shop the whole lineup.

Everything I use, no exceptions — cleansers, scrubs, moisturizer, and the SPF I never skip.

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SaleSunscreen Cool Spray

Sunscreen Cool Spray

$25.99$30.00
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NewRinse & Recover

Rinse & Recover

$84.99$87.21
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BundleCop The Lot

Cop The Lot

$79.99$83.72
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NewWash It Off

Wash It Off

$61.99
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Daily Facial Cleanser

Daily Facial Cleanser

$21.99
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Daily Moisturiser

Daily Moisturiser

$25.99
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NewFix Up Scrub

Fix Up Scrub

$19.99
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Grub Scrub

Grub Scrub

$23.99
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BundleThe Essential Pair

The Essential Pair

$43.99$45.35
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Battler Face Buffer

Battler Face Buffer

$14.99
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Rip Strips - Blackhead Remover

Rip Strips – Blackhead Remover

$10.74
Shop Now
Shop All Products

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