Get it wet, rub it on, rinse it off. Chest, back, legs, the lot. Keep the bar out of standing water between showers and it lasts longer.30 Day Money Back GuaranteePairs well withFix Up Scrub - Bacne Body Wash+ $24.99Below the fold starts here

• Join the40,000+who’ve already made the switch
• 4.95average across2,051reviews
• Australian owned
• 30-daymoney-back guarantee
• Join the40,000+who’ve already made the switch
• 4.95average across2,051reviews
• Australian owned
• 30-daymoney-back guarantee

Not your supermarket bar

Coastal Coconut

The one that scrubs. Walnut shell powder buffs away dead surface skin while it cleans, so there’s no separate scrub to buy. Toasted coconut and mandarin on top.

Scrub, built inWalnut shell powder buffs away dead surface skin while it cleans.One bar, both jobsCleanse and exfoliate in one go. No separate body scrub.Toasted coconut and mandarinSalty marine freshness, toasted coconut, creamy milk.

• 120 g bar
• Toasted coconut & mandarin
• Two bars, two formulas
• Rich lather, clean rinse
• Free from parabens & phosphates
• Australian owned
• 40,000+ customers
• 30-day money-back guarantee
• 120 g bar
• Toasted coconut & mandarin
• Two bars, two formulas
• Rich lather, clean rinse
• Free from parabens & phosphates
• Australian owned
• 40,000+ customers
• 30-day money-back guarantee

Coastal Coconut

No coconuts were harmed. A few were toasted.

Salty marine freshness, toasted coconut, creamy milk and a touch of mandarin.

What’s actually in it

What each ingredient is for

Cleansers to get the day off. Oils and fats for skin conditioning. Humectants that attract water.

Walnut Shell Powder

Physical exfoliation to help smooth the skin’s surface.

Shea Butter + Olive Oil

Oils and fats used for skin conditioning.

Coconut + Sunflower Oil

More conditioning oils in the mix.

Glycerin + Hyaluronic Acid

Humectants that attract and bind water.

Full ingredient listIn, out, done

How to use it

1Get it wet

Bar and skin. Warm water works best.

2Rub it on

Work up a lather in your hands or straight on the skin. Chest, back, legs, the lot.

3Rinse it off, let it dry

Then keep the bar out of standing water. A bar that sits in a puddle goes soft and runs out early.

120 gper bar2different formulas in the range$11.62a bar, bought by sixTwo bars. Pick one, or take both.

Buy the six

Three Coastal Coconut, the one that scrubs, and three Spiced Vanilla. Two different formulas, not one bar in two smells — work out which one you reach for.

6 bars · 3 of each scent$69.70Save $20.24$11.62 each3 bars · Coastal Coconut$38.22Save $6.75$12.74 each1 bar · Coastal Coconut$14.99120 gFree shipping once you spend $110Add to cart$69.7030-day money-back guaranteeAustralian ownedTwo formulas in every 6-packTwo bars, two formulas

Spiced Vanilla and Coastal Coconut

Coastal Coconut scrubs. Spiced Vanilla is all about the scent. Different ingredients in each, not the same bar with a new smell.

Frasé vs the supermarket bar

Why pay more for a bar

Frasé Tough BuffStandard supermarket barExfoliates while it cleans✓Walnut shell powder✗No exfoliating particlesNo separate scrub needed✓Cleanse + exfoliate, one bar✗Cleanse onlyHyaluronic acid in the bar✓Glycerin, sorbitol + hyaluronic acid✗Not listedShea, olive, coconut + sunflower oil✓All four in the formula✗Not listed

• Shea + Olive Oil
• Glycerin + Hyaluronic Acid
• Two Formulas
• 30-Day Money-Back
• Shea + Olive Oil
• Glycerin + Hyaluronic Acid
• Two Formulas
• 30-Day Money-Back

Ask us anything

Questions, answered

Which one should I get?

Want a scrub in the shower, get Coastal Coconut. Want the warm, spicy one, get Spiced Vanilla. Can’t decide, the 6-pack has three of each.

How rough is the grit?

Is it natural soap?

Can I use it on my face?

How fast will I get it?

What if he doesn’t like it?

Finish the shower

Goes with

Bar Soap · Spiced VanillaCitrus, warm spice, woods and vanilla.$14.99Fix Up ScrubSame job for your back and chest. The most common add-on.$24.99Scrub MittGets the middle of your back, where your hands don’t.$24.99Ball FroFragrance-free wash for where body wash is too harsh.$24.99Build notes for the dev

Launch blockers

• The carton says SLS-free. The formula has SLS in it. Both Devcos ingredient lists dated 22 Oct 2026 (DBB2071 and DBB2072) include Sodium Lauryl Sulfate. The printed carton says “Free from parabens, phosphates & SLS” on the front and in the roundel. If the 22 Oct formula is the one going into those cartons, that is a false claim on the pack, not just on the website. This page makes no SLS or sulfate claim. Get Devcos to confirm which formula is in the boxes before a single bar ships.
• The carton also says “Long lasting fragrance”. Your own claims brief says lasting fragrance on skin has not been established, so the page no longer says it anywhere. The carton still prints it on both bars. Either get it substantiated or drop it at the next print run.
• The ingredient list on the carton is a different formula. The carton INCI (Morice & Co, 23 Sep) is the old syndet: propylene glycol, cocamidopropyl betaine, apricot seed powder, “Made in Indonesia”. The 22 Oct Devcos sheets describe a new formula: shea, olive oil, walnut shell, hyaluronic acid, “Made in China”. The label has to match what is in the bar. This page follows the 22 Oct sheets, so the ingredient panel will be wrong if the old formula is what is shipping.
• Not Australian made. Both sources agree the bar is made offshore. “Australian made & owned” has been replaced with “Australian owned” everywhere on these two pages. Do not let the theme’s sitewide trust bar put it back.

Claims, rewritten to the brief

• What the page now says. Only what the brief supports: it cleans, Coastal Coconut physically exfoliates with walnut shell powder, Spiced Vanilla as the scent-led bar (the page no longer calls it scrub-free), which ingredients are in each and what each ingredient is used for, and what each one smells like.
• What came out. Everything implying a result the brief says is not established: “lasts past the towel”, “long-lasting fragrance”, “cleans without stripping”, “won’t leave you tight”, “holds moisture in”, “calms skin”, and the “often tight and dry” supermarket comparison. Vitamin E is listed as an ingredient only, with no antioxidant claim.
• The comparison table. Every row is a fact about what is in the bar, checked against Dove Original Beauty Bar’s listed ingredients: no exfoliating particles, no hyaluronic acid, none of these botanical oils or extracts. It does not say the other bar dries your skin out. Dove is a mild, moisturising bar and calling it cheap drying soap would not hold up. If you name Dove on the page, keep every row to exactly this.
• Spiced Vanilla still lists walnut powder. The brief says Spiced Vanilla has no scrub particles. The page does not say that either way, at your call. But the 22 Oct ingredient list includes Juglans Regia (walnut) powder in that bar too. Ask Devcos what it is doing there and at what level. If it is grit, the “smooth” positioning is wrong.

Above the fold

• One-time only. There is no Choose Plan row and no subscribe option anywhere on these two pages. Size goes straight to Add to cart.
• How the scent row behaves. Each scent is its own product page. 1 bar and 3 bars show this page’s scent only, as a single locked pill. Pick 6 bars and the second scent appears beside it, both ticked, with “The 6 Bars pack includes 3 of each scent. No need to choose.” Go back to 1 or 3 and it drops back to the one scent.
• Nothing between the gallery and the buy box. No feature tiles under the photos and no USP grid under the description, so scent, size and Add to cart sit higher. Do not add the theme’s USP blocks back on these two pages.
• “Most popular” is “Our pick” until there is data. These have sold zero units. Swap the badge once pack-level sales say which one actually is.
• No star rating for the bar itself. The rating line uses the sitewide 4.95 across 2,051 and says so. Swap it for the bar’s own Loox rating once it has reviews, pulled live.

Pricing

• Prices: $14.99 base (Beau, 5 Nov). 1 bar $14.99. 3 bars of one scent, 15% off $44.97: $38.22, $12.74 a bar, save $6.75. 6 bars, 3 of each, 22.5% off $89.94: $69.70, save $20.24. The calculator sheet’s 3- and 6-bar rows still work off $15 ($38.25 / $69.75) — update them so the sheet and the store agree.
• $11.62 a bar is rounded. $69.70 ÷ 6 is $11.6167. The page shows $11.62 a bar, but six at $11.62 is $69.72. The price customers pay is always the pack price, $69.70 — the per-bar figure is display only. The button must read the variant price, never per-bar × 6.
• The 6-pack is one SKU on two pages. Both scent pages sell the same mixed 6-pack. One variant in Shopify, both pages pointing at it.
• No bar clears free shipping on its own. The 6-pack is $69.70 against $110. A 6-pack + Fix Up Scrub is $94.69, still short. A 6-pack + Fix Up Scrub + Scrub Mitt is $119.68.

Still needs your input

• How long does a bar last? Nothing on the page says. Get a rough figure from a week of real showers — it is the honest answer to “why pay $14.99 for a bar”.
• The attractiveness claim stays out. Devcos sells Sensfeel™ as helping to “enhance perceived attractiveness”. Your brief agrees it is not established. Coleus and green tea stay in the full ingredient list only.
• No reviews yet. No rating, no review wall, no before/after. Turn on the Loox review request for the first orders.

Copy follows your claims brief (5 Nov) and the Devcos sheets dated 22 Oct; the “$90 candle” and “toasted coconuts” lines are your own carton copy. Photos are yours; the walnut, oat, coconut and honey ingredient shots are generated, not the product.

Bar Soap · Coastal Coconut6 bars · both scentsAdd to cart$69.70

Whilst we know that results are not a ‘one size fits all’, we do know that our products are tested. This is why we offer a 30 day money back guarantee on this bundle, so if you don’t see the results you want, don’t stress, you can get your money back! Here’s how…

1. Take photos before you start your treatment!

2. Take photos weekly to track your progress with the products.

3. Use the products for a minimum of 30 days (if you have concerns before this just send us an email, we are more than happy to answer your questions or concerns).

4. Send time stamped images to customers@fraseskin.com.au  if you want to claim our 30 day guarantee.